Sales Ops
Your business happens in real time. Your targets are built on annual planning and static territories.
DeadAccount turns annual territory design into a living operating loop: investigate, allocate, explain, refresh.
DeadAccount — CRM Decay Report
Reading the book of business…
Live
GraveyardM&AHierarchyFundingIndustryHQ
Tier 1 — priority now
0
verified alive, buying signals present
Dead accounts in CRM
0
dissolved, acquired, or unreachable
MQLs never followed up
0
marketing-qualified, no rep touch
New prospects not in CRM
0
in-market companies your book is missing
The output is not more data. It is a territory you can trust.22.5% of this book decayed since the last planning cycle.Sources cited on every answer
CRM Decay Calculator
What is CRM decay costing you?
Put your own numbers in. The research constants are cited below.
Your numbers
10,000
10,0001,000,000
10
1100
$120K
$60K$300K
$50K
$5K$500K
22.5%
5%40% — industry avg is 22.5%
The damage
Total annual cost of CRM decay
$1.6M
2,250 dead accounts × $710 each
Rep time wasted
5,400 hours a year across the team
$324K
Revenue lost
~23 deals lost working accounts that were already gone
$1.1M
Cleanup cost
Manually verifying and fixing records
$124K
Recoverable with DeadAccount
$594K/yr
As AI improves, the investigation gets faster and deeper—the completed work compounds without adding more work for your team.
$3.1 trillion
annual cost to the US economy from bad data
McKinsey / IBM
22.5%
of B2B data decays every year
HubSpot / Marketing Sherpa
27%
of rep time wasted on bad records
Fullcast Research
44%
of companies lose 10%+ revenue to bad CRM data
Validity State of CRM
Numbers don't lie.
Pipeline doesn't flow until you unclog it.
The Vision
Put an AI-native territory analyst behind every book—and keep the allocation decision alive as the market moves.
Not a score. Not a spreadsheet. A territory that answers for itself — with evidence — every time the question is asked.
Free Resource
Get the Sales Ops Territory Audit PDF
A one-page brief with the data, framing, and ROI case to bring to your VP of Sales or RevOps lead.
Design partners
Partner with us to build the dynamic territory.
The rep product is live. Team is next. We are working with CROs and Sales Ops leaders to make the operating model useful before we make it broad.